02337cam a2200349 4500 319941546 TxAuBib 20170706120000.0 ||||||s2012||||||||||||||||||||||||und|u 9780807000953 0807000957 B005R8NBF6 Amazon 738e3b3b-d78d-41a9-bd56-d7ea9dc418fa OverDrive (Reserve ID) 705844 OverDrive (Product ID) 213459 705844 OverDrive (Product ID) TxAuBib Hawthorne, Fran. Ethical Chic [Libby] : The Inside Story of the Companies We Think We Love. Beacon Press, 2012. Format: OverDrive Adobe EPUB eBook, Filesize: 275kB. Format: OverDrive Kindle Book. Format: OverDrive OverDrive Read. Business. Nonfiction. HTML:<p>In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals--oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? What does it take to become so admired? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In <i>Ethical Chic</i>, award-winning author Fran Hawthorne takes her investigative-journalism skills--honed from more than two decades as a business journalist--to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine.</p>. Media Type: eBook. Importer Version: 2014-01-08.01 Import Date: 2017-09-06 22:00:03. https://samples.overdrive.com/?crid=738E3B3B-D78D-41A9-BD56-D7EA9DC418FA&.epub-sample.overdrive.com Excerpt (Adobe EPUB eBook) https://samples.overdrive.com/?crid=738E3B3B-D78D-41A9-BD56-D7EA9DC418FA&.epub-sample.overdrive.com Excerpt (Kindle Book) https://samples.overdrive.com/?crid=738E3B3B-D78D-41A9-BD56-D7EA9DC418FA&.epub-sample.overdrive.com Excerpt (OverDrive Read) CWPCP